Long & Cowan Chartered Accountants
Wellington • Chartered Accountants • longcowan.co.nz
Small Business, Personal Finance Accountant in Wellington
💬 Your Trusted Accountants for over 75 Years
Long & Cowan Chartered Accountants deliver trusted financial services across the region, making them a leading Wellington Accountant for businesses and individuals alike.
Expert Financial Support from a Trusted Wellington Accountant
For over 75 years, Long & Cowan Chartered Accountants have supported the financial wellbeing of businesses across the Wellington region. As a leading Wellington Accountant, their tailored services support small to medium-sized enterprises with practical accounting and advisory solutions. Their deep-rooted presence in the city and its surrounding suburbs positions them as a firm that understands the economic pulse of the region.
General Accounting Services to Strengthen Business Foundations
Across every sector they serve, Long & Cowan offer business owners stability through comprehensive accounting services. Their expert team prepares annual accounts, analyses financial performance, and ensures accurate reporting using top-tier platforms like Xero and MYOB. Their management accounting support assists clients in controlling cash flow and understanding business metrics, while financial statement analysis provides insights for strategic planning. Budgeting and forecasting services are customised to help businesses plan for growth, manage risk, and measure performance over time.
Comprehensive Tax Compliance Solutions
Long & Cowan operate as registered tax agents, managing all aspects of compliance with the Inland Revenue. Their tax services include the timely filing of GST, PAYE, and FBT returns, and preparation of income tax returns for individuals, companies, and trusts. Importantly, their proactive planning helps clients avoid unnecessary liabilities and penalties. Through digital filing systems and reminders, they reduce administrative pressure and provide peace of mind around critical deadlines.
Support for Body Corporate Entities
Specialising in accounting for body corporates, Long & Cowan provide efficient administrative and financial reporting services. Their team ensures compliance with legal obligations and delivers timely communication to all stakeholders. These services allow property managers and owners to make informed financial decisions while ensuring that operational matters run smoothly.
Strategic Business Advisory for New and Existing Ventures
Whether launching a new business or refining an existing one, Long & Cowan deliver reliable advisory services that reflect real-world challenges. Clients receive assistance with business structuring, succession planning, cash flow forecasting, and funding strategies. Their advisors provide tailored insights that support loan applications and drive decision-making with clear financial models and budget tracking tools.
Xero and MYOB Integration for Modern Accounting
As a Gold Partner with Xero, Long & Cowan ensure their clients gain full value from this cloud-based platform. From setup to staff training, their team enables seamless integration with other business systems. Key features include real-time dashboards, automated reconciliations, and simplified invoicing. For clients who prefer MYOB, they offer similar support to ensure streamlined data processing and financial reporting.
GST Return Expertise Backed by Years of Experience
Handling GST correctly is vital for business success. Long & Cowan guide clients through accurate registration, pricing adjustments, and determining filing cycles. Their service includes regular reminders and filing support, removing the stress and risk associated with late or inaccurate submissions. They help clients identify deductible expenses and maintain accurate transaction records to ensure full compliance.
Tailored Budgeting Services to Build Stronger Business Strategies
Clients benefit from future-focused financial projections based on realistic, data-driven insights. Long & Cowan assist with sales forecasting, cost control, departmental budgeting, and profit planning. These tools empower business owners to explore opportunities, reduce waste, and make evidence-based decisions. Their budgeting service is ideal for businesses navigating seasonal trends or planning for expansion.
Precision Cash Flow Forecasting
With cash flow forming the lifeblood of every business, Long & Cowan develop customised forecasts that reflect client realities. Their models factor in timing differences between income and expenditure, enabling better planning and preparation. These forecasts uncover funding gaps, highlight periods of surplus, and allow businesses to optimise supplier and client payment terms.
Full-Service Payroll Management
Managing payroll obligations can become complex. Long & Cowan take the pressure off by handling wage processing, leave tracking, and IRD reporting. Their payroll services ensure employees are paid correctly and on time, while meeting all compliance requirements. Additionally, they set up digital systems that allow businesses to manage their payroll more efficiently, with built-in compliance checks and real-time updates.
Tax Planning That Supports Business Growth
With every tax year presenting different challenges, Long & Cowan provide bespoke planning services to maximise returns and reduce liabilities. Their approach includes evaluating business structures, recommending strategic changes, and guiding clients through tax relief opportunities. As agents registered with IRD, they can also secure extended deadlines and streamline filing procedures on behalf of clients.
Contact Form
🏢 Company: Long & Cowan Chartered Accountants Wellington
🌐 Website: LongCowan.co.nz
📞 Telephone: 04 915 5966
📧 e-Mail: [email protected]
🔍 Keywords: Chartered Accountants, Tax Planning, GST Returns, Foreign Investment, Cash Flow Forecasting, Xero Certified Accountants, Company Registrations, Budgeting, Accounting, Business Advisory Services, Financial Planning, Tax Compliance, Small to Medium Businesses, Payroll Services, Business Setup, Financial Reporting, Tax Agent, MYOB Certified Accountants, Cloud-based Accounting, Real-time Reporting, Financial Analysis, Financial Advice, Professional Accountants, Accounting Software, Trusted Accounting Firm
📍Service Areas: Wellington, Porirua, Hutt Valley (Lower Hutt, Upper Hutt), Wellington Central, Wellington City
⚙️ Service Categories: Non-Profit Organizations, Body Corporates, Publicly Listed Companies, Corporations, Freelancers, Work-from-Home Businesses, Educational Institutions, Charitable Trusts, Franchises, Consulting Firms, Manufacturing Businesses, Healthcare Providers, Personal Tax Advice, Tradie Tax Advice
💼 Long+Cowan Chartered Accountants: Level 2, 276 Lambton Quay, Wellington, 6011

Specialist Support for Foreign Investment Funds (FIF)
New Zealanders with offshore investments often struggle with complex tax obligations. Long & Cowan simplify the process by calculating FIF income under accepted IRD methodologies such as Fair Dividend Rate (FDR) and Comparative Value (CV). They ensure full compliance and help clients understand their obligations for investments exceeding NZD 50,000.
Start-Up Services and Structuring Advice
Starting a business involves more than just an idea. Long & Cowan help entrepreneurs lay strong financial foundations from day one. Their advisory services include choosing the right entity structure, registering with IRD, and setting up accounting systems. They also support early-stage businesses with financial planning, market entry guidance, and compliance with local laws.
Effective Business Planning That Drives Results
Long & Cowan guide business owners through strategic planning that aligns with their vision. Services include SWOT analysis, goal setting, financial metrics, and banking relationship management. These plans support sustainable growth and investor confidence while providing measurable benchmarks for success. Their advisory team stays involved as businesses evolve, ensuring each plan remains relevant and actionable.
Long-Term Partnerships Built on Integrity
What sets Long & Cowan apart is their commitment to practical, jargon-free advice. Clients benefit from direct access to a personal accounting manager, ensuring continuity and responsiveness. Their strong reputation is built on fast turnaround times, transparent pricing, and clear communication. They also offer a no-cost, no-obligation consultation, giving new clients the opportunity to explore how their services could add value.
Industry Experience That Informs Their Approach
With a portfolio spanning trades, retail, professional services, and engineering, Long & Cowan understand sector-specific challenges. This enables them to tailor advice that reflects actual operating conditions. Their experience allows them to quickly identify inefficiencies, recommend process improvements, and benchmark performance across similar businesses.
Professional Affiliations That Uphold Standards
Long & Cowan maintain active membership in trusted professional bodies, including Chartered Accountants Australia and New Zealand (CAANZ), ATAINZ, and the Wellington Regional Chamber of Commerce. These connections ensure that they stay current with evolving standards, legislative changes, and best practices across the financial landscape.
Geographic Reach Across the Wellington Region
Based in the Wellington CBD, Long & Cowan serve clients throughout the metropolitan area, including:
Johnsonville
Island Bay
Thorndon
Miramar
Kelburn
Karori
Crofton Downs
Te Aro
Wadestown
This regional focus ensures accessibility and a strong understanding of local business dynamics.
Looking Ahead with Innovation and Expertise
With the financial landscape constantly changing, Long & Cowan remain at the forefront by embracing technology, upskilling their team, and refining their services. Their dedication to adapting and improving ensures that clients are prepared for what lies ahead.
Why Choose Long & Cowan Chartered Accountants?
Their clients choose them for experience, technology adoption, and transparent service. Every engagement is approached with professionalism and a focus on outcomes. As a Wellington Accountant firm trusted by generations of business owners, Long & Cowan continue to deliver dependable results with a forward-thinking mindset.
References & Further Information
- Benefits of using an accounting professional for your business.
- Accounting for Small Businesses – A Comprehensive Guide for Financial Management.
- When to register for General Sales Tax (GST) – An IRD Guide.
- Comparison between Xero and MYOB Accounting Software and what will work best for your business.
- What are the five (5) purposes of Budgeting?
- The 10-step Guide to Starting a Business in New Zealand
- Cash Flow Forecasting in Xero Accounting.
- Tax Planning and Tax Policy News
- Starting a Business Planning: a Business Planning Guide by Xero
- Managing and Calculating Foreign Investment Funds (FiFs) in New Zealand.
- New Zealand PAYE Calculator PAYE.net.nz
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